Advertising Media Buying

The Whole New Thumbnail Media Planner Experience

How does a media planner or media buyer or advertising account exec or advertising manager come up with credible advertising campaigns and media plans when clients demand increased ROI?

That is why the Thumbnail Media Planner was created.Finally, a media planning and buying guide has arrived.The assistance it can provide for media planners and media buyers is very valuable and essential. The Thumbnail Media Planner is a marketing media reference that provides key advertising statistics and media research into the media industry. The media plan guide provides information which all... More

The 8 Reasons to Use a Media Buying Services Agency

More often than not, new advertisers will set up their own ad buys and handle the media buying themselves. While this might be a wonderful educational experience, it is usually a big mistake, costing the company time, money and marketing results. Even if your company has experience in buying media, it would be wise to consider the following eight reasons for working with a professional media buying services agency.

1. It Costs Nothing
When you use a media buying services agency to buy your company's radio and television advertising, the agency is paid through an agency-onl... More

6 Ways to Choose a Media Buying Company

Choosing a media buying services firm can be a difficult and confusing task. This report offers guidance in choosing the buyer that is right for your company.

1. Cost
As a general rule, established media buyers and advertising agencies get a 15% discount from television and radio stations. This means that an ad you would buy for $100 will cost the buyer only $85, the difference being retained by the buyer as payment for services. For this reason, using a media buyer shouldn't cost your company any more than doing all of the work yourself.

Depending on the size of you... More

Media Buying for Affiliate Marketing – How to Select the Appropriate Media

The profit of the media buyer is directly related to the sales, made through the media, he/she is working with. Therefore, it is crucial to find the most appropriate media, where you can promote offers that convert, and sell them to ready-to-buy target group representatives.

Before selecting the most relevant media for your campaign, you have to choose the business niche and the concrete product to promote. Currently Lidango – one of the reputable affiliate networks, has some great offers in the health and diet sector that bring great revenue. The selection of a winning niche to wor... More

Why Use a Media Buying Service When You Can Do It Yourself

We all know how important media buying is but the real question now is whether you should use a media buying service or would you rather do it yourself? Well, while a hands-on approach to media buying can be a great learning experience, you should also consider that it may not be the best course of action for you to follow. In fact, it may prove to be a big mistake that can cost your company a lot of wasted money and time, not to mention poor marketing results.

Why work with a professional media buying agency? Here are some of the most compelling reasons that you may want to consider:... More